Julie Verhoeven Limited Edition Poster for Boutique by Jaeger | British Fashion Illustration, 2010

A limited edition fashion poster by British artist and illustrator Julie Verhoeven, created for Boutique by Jaeger in 2010.

Expressive female figures, playful graphic motifs and vivid accents give the composition the distinctive, irreverent character associated with Verhoeven’s fashion illustration.

The large-format printed paper poster combines loosely drawn figures with abstract forms, animals, polka dots and geometric elements in black, blue, red and green against a predominantly white ground. The reverse forms part of the original Boutique by Jaeger promotional publication announcing the label and its London pop-up shop in August 2010. Printed text identifies the artwork as an exclusive Boutique by Jaeger illustration by Julie Verhoeven and describes the enclosed work as a limited edition poster.

The Jaeger commission sits within Verhoeven’s extensive career at the intersection of fashion, illustration and art. Her fashion collaborations include major names such as Louis Vuitton, Versace, Mulberry, Marc Jacobs, Chloé and H&M, alongside projects for Loewe and M.A.C. Her work for Louis Vuitton and Marc Jacobs in particular reflects a long-running dialogue between her expressive illustration style and international fashion design.

British Vogue documented the Boutique by Jaeger collaboration in July 2010, reporting that Verhoeven was commissioned to create an exclusive illustration for the London pop-up store. The artwork was used as wallpaper and in shop windows, with elements also translated into three-dimensional displays. British Vogue – Jaeger’s Arty Turn

Designer: Julie Verhoeven
Origin: United Kingdom
Style: British fashion illustration / contemporary graphic art
Period: 2010
Materials: Printed paper
Color: White, black, blue, red, green and multicolored details
Dimensions (approx.): 70 × 50 cm / 27.6 × 19.7 in

Condition
Excellent vintage condition with signs of age, previous display and handling. The poster was originally produced as a fold-out and retains its original horizontal and vertical fold lines, with minor creases, small marks and wear particularly along the folds and edges.

Please note that the poster has been trimmed along both the upper edge and the left-hand edge, apparently to fit a previous frame. Parts of the original image and publication are therefore missing along these sides. This is a permanent alteration and should be taken into consideration when purchasing. Please study the photographs carefully as they form an important part of the condition description. The poster is supplied unframed and will be folded along its existing original fold lines for shipping; any frame shown in the photographs is not included.

A distinctive piece connecting British fashion, illustration and graphic design, ideal for a fashion-inspired, eclectic or contemporary interior.